image          CHAPTER

USING OTHER PEOPLE’S MATERIAL

8.1. Permissions and Rights Clearance Basics

Your online work probably includes some materials that you did not create or to which you do not own the rights. The material might be a magazine article, a line from a poem, an illustration, or a clip from a television program. You might also incorporate the names, images, and stories of real people into your online work.

Typically, there are people or organizations that possess rights in those items. Depending upon the material and how you incorporate it into your online work, the person’s rights might be classified as a copyright, a trademark, a right ...

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