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The Daily Book of Art by David Schmidt, Rebecca J Razo, Elizabeth T. Gilbert, Amy Runyen, Sharon Robinson, Gabriel Guzman, Dylan Gilbert, Colin Gilbert

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image DAY 71 ART 101

Color Psychology

A KALEIDOSCOPE OF ASSOCIATIONS

 

What do you think of when I mention the color blue? How about yellow? Chances are that more will come to mind than just an image of the color. Humans associate colors with everything from specific moods to seasons and times of day—and some people even associate them with letters of the alphabet, tastes, or sounds (page 86). Some of our responses are products of cultural conditioning, but others are linked to physical reactions within our brains.

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Warm colors, such as orange ...

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