Image DAY 212 HISTORY OF PHOTOGRAPHY

Instant Photography

POLAROID PROVIDES INSTANT GRATIFICATION

In 1937, Harvard graduate Edwin Land, who had studied the nature of polarized light and polarization materials as a student, formed the Polaroid Corporation to produce materials for sunglasses, gun-sights and glare-free lights. Over time, his research gravitated into the study of light, vision, and, ultimately, photography. In response to his young daughter’s question “Why can’t I see it now?” while taking pictures, he began to experiment with the concept of instantaneous self-developing film.

In 1947, he formally presented the successful results ...

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