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The Daily Drucker
book

The Daily Drucker

by Peter F. Drucker
October 2009
Intermediate to advanced
448 pages
8h 21m
English
HarperCollins Publishers
Content preview from The Daily Drucker

In looking for a husband for your daughter, says an old proverb, don’t ask:

“Who’ll make the best husband for her?” Ask instead:

“For which kind of a man would she make a good wife?”

Divestment is a “marketing” rather than a “selling” problem. The question is not: “What do we want to sell and for how much?” It is: “For whom is this venture ‘value’ and under what conditions?” The salient point is finding the potential buyer for whom what is misfit to the seller is a perfect fit, the buyer to whom the venture to be sold offers the best opportunity or solves the worst problem. This is then also the buyer who will pay the most.

A major printing company decided that a mass-circulation magazine it owned was at best a partial ...

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Publisher Resources

ISBN: 9780061802669