In looking for a husband for your daughter, says an old proverb, don’t ask:
“Who’ll make the best husband for her?” Ask instead:
“For which kind of a man would she make a good wife?”
Divestment is a “marketing” rather than a “selling” problem. The question is not: “What do we want to sell and for how much?” It is: “For whom is this venture ‘value’ and under what conditions?” The salient point is finding the potential buyer for whom what is misfit to the seller is a perfect fit, the buyer to whom the venture to be sold offers the best opportunity or solves the worst problem. This is then also the buyer who will pay the most.
A major printing company decided that a mass-circulation magazine it owned was at best a partial ...
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