October 2009
Intermediate to advanced
448 pages
8h 21m
English
Objectives are not fate; they are direction.
If objectives are only good intentions, they are worthless. They must degenerate into work. And work is always specific, always has—or should have—clear, unambiguous, measurable results, a deadline, and a specific assignment of accountability. But objectives that become a straitjacket do harm. Objectives are always based on expectations. And expectations are, at best, informed guesses. The world does not stand still.
The proper way to use objectives is the way an airline uses schedules and flight plans. The schedule provides for the 9 AM flight from Los Angeles to get to Boston by 5 PM. But if there is a blizzard in Boston that day, the plane will land in Pittsburgh ...
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