October 2009
Intermediate to advanced
448 pages
8h 21m
English
Alliances tend to get into serious trouble when they succeed.
While their failure rate in early years is no higher than that of new ventures, alliances tend to get into serious trouble—sometimes fatal—when they succeed. Often when an alliance does well, it becomes apparent that the goals and objectives of the partners are not compatible.
The problems can be anticipated and largely prevented by following five rules.
Read now
Unlock full access