October 2009
Intermediate to advanced
448 pages
8h 21m
English
Selling is tied no longer to production but to distribution.
E-commerce is to the information revolution what the railroad was to the industrial revolution. The railroad mastered distance—e-commerce eliminates it. The Internet provides the enterprise with the ability to link one activity to another and to make real-time data widely available, both within the company and to outside suppliers, outside channels of distribution, and customers. It strengthens the move to disintegrate the corporation.
But, the great strength of e-commerce is that it provides the consumer with a whole range of products, no matter who makes them. Examples include Amazon.com and CarsDirect.com. E-commerce separates, for ...
Read now
Unlock full access