xi
Introduction
Each of these photographers is interested in greater productivity, and in the
longevity of his images.
The techniques described here were specifically developed for the challenges
presented by digital photography—particularly the large number of images
created with similar names. While much of this workflow will also be useful to
anyone managing a large collection of scanned images, it is particularly geared
toward those who shoot digital, who shoot RAW, and who shoot a lot.
My Assumptions About You
I have written this book for the serious photographer. Consequently, I
assume that the reader will be very familiar with the operation of a digi-
tal camera, and with the operation of Photoshop. This book is intended
to address one particular subject: the integration of sound digital asset
management techniques into a streamlined workflow. I do not discuss gen-
eral Photoshop techniques, photography techniques, color management, or
computer maintenance techniques. There are many other fine books about
these subjects.
The approach described in this book is not for the casual photographer. It
requires, at minimum, access to Photoshop CS2, which is an expensive, pro-
fessional-level software application. I assume that you are also willing to buy
DAM software, which is generally nowhere near as expensive as Photoshop,
but isn’t free either. I also assume that you will be willing to acquire the
hardware necessary to store your photographs safely and efficiently.
Most of all, I hope that you will be willing to make the effort necessary to
understand sound digital asset management techniques and to implement a
strong DAM system. Once you understand the concepts that are described here,
working with your digital photographs will be simpler, more straightforward,
and more secure than you can probably imagine now, but it will take some work
to get there. You will need to let go of a number of established practices and
preconceptions, and that can be a harder process than you might think.
Contents of This Book
This book is divided into nine chapters, covering a system for digital asset
management that leverages Photoshop CS2 and Adobe Bridge. Here’s a
basic rundown of what the chapters are about:
Chapter 1, What Is All This DAM Stuff?
In this chapter, Ill give you a general sense of what the practice of
digital asset management means for photographers. We’ll go over some
broad outlines of the system, look at the types of software products
used in effective DAM solutions, and discuss why you actually need to
think about all this. I will also explain the DNG format and how you
can use it as the basis of an integrated collection.
Contents of This Book
As you implement the practices
and theories described in this
book, you will need to be familiar
with a number of technical issues
that are not described here, hav-
ing to do with the basic operation
of your camera, of Photoshop,
and of your computer. You should
know the differences between
various file formats and should
be familiar with the other termi-
nology used in digital imaging.
N O T E
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