The Data Analysis Workshop

3. Analyzing Bank Marketing Campaign Data

Overview

In this chapter, we will analyze marketing campaign data related to new financial products. We will pay particular attention to modeling the relationships between the different features in the data and their impact on the final outcome of the campaign. We will also introduce fundamental topics in data analysis, such as linear and logistic regression models, and see how they can be used when analyzing the outcome of a marketing campaign.

Introduction

In the previous chapter, we looked at various techniques to do with probability theory and hypothesis testing, which are often applied in data analysis. In this chapter, we will extend our knowledge by introducing mathematical models that are ...