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The Data Analysis Workshop
book

The Data Analysis Workshop

by Gururajan Govindan, Shubhangi Hora, Konstantin Palagachev, Brent Broadnax, John Wesley Doyle, Ashish Jain, Robert Thas John, Ravi Ranjan Prasad Karn, Pritesh Tiwari
July 2020
Beginner to intermediate content levelBeginner to intermediate
626 pages
10h 2m
English
Packt Publishing
Content preview from The Data Analysis Workshop

3. Analyzing Bank Marketing Campaign Data

Overview

In this chapter, we will analyze marketing campaign data related to new financial products. We will pay particular attention to modeling the relationships between the different features in the data and their impact on the final outcome of the campaign. We will also introduce fundamental topics in data analysis, such as linear and logistic regression models, and see how they can be used when analyzing the outcome of a marketing campaign.

Introduction

In the previous chapter, we looked at various techniques to do with probability theory and hypothesis testing, which are often applied in data analysis. In this chapter, we will extend our knowledge by introducing mathematical models that are ...

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Publisher Resources

ISBN: 9781839211386Supplemental Content