Chapter 2

Executive Call to Action—How Chief Data Officers and Business Sponsors Can Empower Results

Abstract

This chapter asks readers to define the scope of the data they wish to improve and create an actionable plan that can be passed on to data stewards and executives. This is done through three key areas. First, it requires a clear, crisp, and consistently communicated data leadership message with the vision, scope, and targeted outcomes of the journey (implicitly or explicitly including improved data capabilities and behaviors). Second, users must develop a data leadership team with a chief, where appropriate, and officers who are empowered to lead and execute on your vision. Finally, the user must define a set of measures, methods, and models ...

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