The Data and Analytics Playbook

Introduction

The Value of Information, Delivered

We focus on the union of data and analytics as the combination of supply and demand. Executives who rely upon this union often refer to it as information delivery.

Information about money has become almost as important as money itself.

Walter Wriston

Data was recognized as an asset over three decades ago, and it was accompanied by an executive mandate to treat certain assets, such as those associated with critical physical assets, with critical care.

Walter Wriston, Chairman of Citicorp from 1970 to 1984 and pioneer of negotiable certificates of deposit and the automated teller machine (ATM) networks, was no stranger to assets or the value streams of data they produced. He was the beneficiary of mass ...