The Decision Intelligence Handbook

Chapter 7. Decision Action

Digital transformation has modernized how data is employed, as witnessed by the increase of intelligent tools designed to assist us in processing and harnessing the power of data. Yet this technology remains in the hands of a few. We won’t see the full democratization of the power of data until decision intelligence (DI) is readily available. DI will help decision makers to transform their data so that they can consume it effectively, both to help them make decisions in the first place and then to help to monitor those decisions as they play out in reality, to ensure that predicted decision outcomes materialize as desired.

Teasha Cable, CEO and cofounder, CModel

So far, you’ve framed your decision, assembled experts to help you to model it, and created a CDD. You might also have built some software to simulate the CDD, using some preexisting data, knowledge, models, or other assets. These decision artifacts have been used in Decision Reasoning, and you’ve decided what action(s) to take. Now it’s time to take action. Welcome to the Decision Action phase.

Now, how you go about taking action is outside the scope of this book. So the sole process here in Decision Action is about how you will use the assets created earlier to monitor the decision as it plays out. In particular, your decision model isn’t just for making a decision. It provides a more sophisticated framework that builds on KPIs to track how the action corresponding to your decision plays ...