Chapter Nine

Walk the talk

Run experiments to test your solutions in the real world

Do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. What if they are a little coarse and you may get your coat soiled or torn? What if you do fail, and get fairly rolled in the dirt once or twice? Up again, you shall never be so afraid of a tumble.

Journals of Ralph Waldo Emerson, 11 November 1842

BENEFITS OF THIS MENTAL TACTIC

Conventional wisdom is often misguided, and so-called best practices can lead to disappointment when conditions change. To ensure the solutions you crafted actually result in the outcomes you intend, you will need a smart way to test them. Experimenting allows ...

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