THREE Innovation and Abandonment


The best way to predict the future is to create it.1

—Peter F. Drucker


Nobody was better at defining and helping companies capture opportunities than Peter Drucker. When I think back on our conversations, one phrase that sticks in my head because Peter said it so often is, “Tomorrow is an opportunity.” Peter’s first view of the United States was in 1937, and he was forever influenced by a country striving to create tomorrow. Drucker believed that the most important measure of a company is its ability to anticipate and invest in tomorrow’s opportunities. This view is why innovation was so central to Peter’s thinking. It was fundamental to everything he wrote. To Peter, the conventional view of innovation, focused ...

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