2. Treat Your Employees Like Customers

In this chapter, you learn

What it means to treat your employees like customers, and why it’s important to do so

Four ways to use demographic information and research about your employees to communicate in a “customer-centric” way

If you do just one thing differently as a result of reading this book, let it be this: Treat your employees just like your customers. Take this small step, and big, positive results will follow.

Here’s why. Your company has many important constituents—from government regulators to unions, shareholders, customers, neighbors, and the press. Your employees occupy a unique place in this group.

When your employees do a great job, create new products, build your brand, and sell ...

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