4. Frame Your Message

In this chapter, you learn

How to “frame” your message: organize it in a way that meets employees’ needs and helps them understand how the pieces fit

Why the way you communicate with employees needs to be different from how you pitch programs to management

How to leverage techniques from Hollywood to distill your message

What the old-fashioned telegram can teach us about structuring content

How to use a mathematical formula—1-3-9-27—to organize communication

You’ve just given a presentation to senior management about your new program. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. And your hard work paid off, because ...

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