5. Write Simply and Clearly

In this chapter, you learn how to

• Attract readers the same way magazines, newspapers, and advertisers do

• Package information in memorable, easy-to-read chunks

• Write in a way that everyone will understand

• Use stories, specific examples, and concrete language

• Check your writing one last time to make sure it’s good to go

You’re waiting in the airport when you hear the bad news over the PA system: Your departure has been delayed for two hours. So, with time to kill, you head to the newsstand and browse the magazine racks. Here’s some good news: Those magazines are not just entertainment; they’re also inspiration for how to write HR content simply and clearly. The same techniques that editors use to get you ...

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