9. Measure Effectiveness
What’s the most dangerous assumption you can make about communication? That just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it.
The truth is there’s only one way to know your communication has been effective: by measuring its effectiveness. Measurement also helps you know how to make improvements.
That’s why it’s surprising that many HR and communication professionals neglect measurement. They think measurement is too time-consuming, too expensive, and too ...