10. Recruiting

In this chapter, you learn how to create effective recruiting communication by

• Describing your company’s culture in a compelling way

• Using real employees to tell your company story

• Providing candidates with easy-to-access information about benefits

• Using the right mix of communication channels to reach every promising candidate

“We Want Only the Best and Brightest”

Firms that want to acquire talented people typically say they want to hire “the best and brightest.” Let’s step back for a moment and ask what that really means.

The best person to fill the bill in your company may not rank anywhere near the “brightest” in my company. For every organization looking for creative people, even more firms are seeking methodical, ...

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