13. Benefits

In this chapter, you learn how to

Create benefits communication simpler, faster, and easier

Help employees understand their benefits so they can make smart choices and use benefits wisely

Give employees good reasons to appreciate the benefits your company offers

“My Head Hurts”

It comes around every year: benefits enrollment season. And every year you work hard to communicate benefits so that employees will understand your plan (or choice of plans) and take appropriate action.

But every year the task gets more difficult. Healthcare costs keep rising. Plan rules get more complicated. You make changes to keep costs contained, and employees view those changes as “takeaways.” And just when you think you’ve got it all under ...

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