Conclusion: Where Do We Go from Here?

There seems to be very little that might cause the entertainment industry to stop dead in its tracks. The combination of technology, available data, ease in communication, rising global economic equality—all of it supports a continuation in the incredible growth of entertainment marketing.

Not that it doesn’t have its challenges. Digital disruption is the norm of the day, with old business models teetering and new ones not quite set. Piracy threatens copyright. Renting undermines owning. Technology makes the new obsolete overnight. The entire industry seems to move at the speed of a fiber-optic network. Our world is in the throes of a disruption and transformation not seen since Gutenberg pulled the first ...

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