June 2013
Intermediate to advanced
368 pages
10h 11m
English
book
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
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2. Getting the Product to Market: Who and How
In an industry that depends not only on getting to market before a trend has passed—and in some cases, even creating the trend in the first place—what does it take to create big box office, platinum records, bestsellers, and all the associated revenue streams attached to that original content?
The usual marketing questions are all present: where to market the product and to whom; how to price, package, and position; when to introduce the product; how to communicate the product’s values, benefits, and availability.
But as discussed earlier, in entertainment the cycle is condensed. Entertainment products are of the moment. They are not investments, like cars or furniture. They are not consumables, like ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.