June 2013
Intermediate to advanced
368 pages
10h 11m
English
book
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, second Edition
by Al Lieberman, Pat Esgate
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12. What’s Next: A Global Snapshot
In the last 11 chapters, we have primarily focused on the United States, both in terms of entertainment consumption and creation. But entertainment is a global phenomenon, driven by changes in economies and technology. New opportunities for entertainment marketing are opening up around the globe.
An in-depth investigation into the state of entertainment marketing in each country of the world would fill the entire shelf of the local library. In this chapter, we take a 50,000-foot view of how these growing entertainment economies are shaping up: what the trends are and where we see continuing opportunities, paying attention to the influences of government control, the development of content, and the rapidly changing ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.