9. Transportation and Sustainability

Sustainability is often thought of as a negative concept forced upon businesses that increases their overall costs without any consideration to the survival of the business. Sustainability has also been wrongly associated with environmental protection. In reality, sustainability seeks to find the balance among three seemingly disparate aspects of every business: 1) securing economic value for shareholders, 2) protecting the environment in which the business operates, and 3) expressing concern for the community and other stakeholders of the business. These three aspects are rightly called the Triple Bottom Line (TBL)—economic, environment, and societal dimensions. Sustainability as an idea was enunciated most ...

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