2. Treat Your Employees Like Customers
If you do just one thing differently as a result of reading this book, let it be this: Treat your employees just like your customers. Take this small step, and big, positive results will follow.
Here’s why. Your company has many important constituents—from government regulators to unions, shareholders, customers, neighbors, and the press. Your employees occupy a unique place in this group.
When your employees do a great job, create new products, build your brand, and sell ...