Case 29. When a Western 3PL Meets an Asian 3PL, Something Magical Happens

Shong-Iee Ivan Su

SCLab, Department of Business Administration, Soochow University, Taipei, Taiwan; sisu@scu.edu.tw

Industry Background

In the logistics industry, traditional logistics companies usually have a functional service focus, such as transportation, warehousing, etc., and they gradually extend to more functional service areas due to the needs of customers or market forces. Those firms that have successfully met their customers’ and markets’ constantly changing needs have developed much better customization and innovation capabilities than their counterparts who could not make the transition. Traditional logistics firms are often called third-party logistics ...

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