August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
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3. Operational Flexibility—Don’t Analyze What You Can’t Act On
Analytic insights have no value if they can’t be put to work. Melanie Murphy, Director of Analytics for the home goods retailer Bed Bath & Beyond, says, “If you can’t act on the model, you probably shouldn’t build it.” This chapter describes and explores dimensions of marketing and sales processes and infrastructure so managers and executives on both sides of the analysis/operations divide can properly time their investments in their respective capabilities to make sure they aren’t idle while they wait on each other.
Marketing operations limitations come in several different shapes. You may discover certain differences in customer demographics or behavior that predict purchase or ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.