August 2014
Beginner to intermediate
1009 pages
23h 39m
English
book
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, Phillip E. Pfeifer, David Reibstein
Content preview from The Definitive Guide to Marketing Analytics and Metrics (Collection)
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22. Implementing Marketing Analytics
Introduction
Marketing analytics powered by “big data” holds the promise to shift marketing strategy from an intuitive discipline to a fact-based, decision-making process. Despite its potential, widespread adoption of marketing analytics within organizations remains a challenge. The following road map for improving implementation of marketing analytics is based on our interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects.
The starting point for implementation of marketing analytics is top management support and the integration of the marketing analytics function in business processes. Given this launching pad, firms must address ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.