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The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

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Appendix F. A Glossary of Terms

Apache Solr. A highly scalable open-source search platform that is a popular search platform for websites because it can index and search multiple sites.

Beacon. A very small transmitting radio that sends relevant information to a desired location.

Big Data. Data-driven, tactical decision-making derived from large data volumes coming from a variety of sources (e.g., transactional, Social Media, mobile devices, electronic transactions, other).

Blog. A discussion or informational website published on the Internet and consisting of discrete entries typically displayed in reverse chronological order and generally archived on a periodic basis. Blogs are mostly used to express opinions on topical events such as sports, ...

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