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The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

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Chapter 2. Smart Ways to Incorporate Social Media into Your Organization

Social Media can be described as a strategy or tool for connecting with others. It can be used as a way to drive organizational information to customers, acquire information about existing customers, and obtain new customers. The value of Social Media is interacting with people to obtain information for potential marketing purposes, given that Social Media is an excellent way to communicate with customers and prospects, and gain insight into their behavior. “Networking” has gone on almost as long as societies have existed, but the unparalleled potential of the Internet to promote social connections via Social Media is only now being fully recognized and exploited.

The millennial ...

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