O'Reilly logo

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 18. Social CRM Technology Issues

Process issues are the most delicate, people issues the greatest challenge, and technology issues the most complex in the people, process, and technology mix. There is an ever-expanding number of Social CRM technical options in the marketplace. The four technology issues that I will focus on in this chapter are:

1. Dealing with Social CRM software vendors

2. Key technology challenges

3. Social CRM technology trends

4. Social CRM security risks

1. Dealing with Social CRM Vendors

There are two distinct software vendor camps competing for Social CRM business. One is the leading Social Media platform vendors, which include: Acquia, Bazaarvoice, Get Satisfaction, INgage Networks, Jive, Lithium, Mzinga, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required