Process issues are the most delicate, people issues the greatest challenge, and technology issues the most complex in the people, process, and technology mix. There is an ever-expanding number of Social CRM technical options in the marketplace. The four technology issues that I will focus on in this chapter are:
1. Dealing with Social CRM software vendors
2. Key technology challenges
3. Social CRM technology trends
4. Social CRM security risks
There are two distinct software vendor camps competing for Social CRM business. One is the leading Social Media platform vendors, which include: Acquia, Bazaarvoice, Get Satisfaction, INgage Networks, Jive, Lithium, Mzinga, and ...