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The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

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Chapter 21. The Impact of Gamification on Social CRM

Gamification is defined as the use of applying gamelike elements to non-game environments to influence behavior and the integration of game mechanics into a website, Social Media community, campaign, or application to drive engagement. Gamification allows an organization to benefit from the adoption of psychology techniques to motivate people to perform certain actions. Following are examples of applying gamification to business situations:

1. Motivate sales reps to use Social CRM applications. Organizations that use the Salesforce.com Social CRM application have an option to purchase gamification vendor Bunchball’s add-on module to help drive increased use of the application. Two example of ...

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