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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Lori Calcott, Bart Weller

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Index

A

A/B tests

configuration, 336

Contact Us page, 336337

control and variant pages, 335336

description, 335336

experiment

checklist page, 340

set up, 339, 341

GWO

experiment list page, 339

login page, 338

installing yourself option, 343

JavaScript tags installation, 342345

preview and start experiment page, 348

report, 352353

settings page, 348352

URL validation, 345347

webmaster install option, 343

Ad Models, 6

Ad optimization, 250252

AdMob, 18

Ads creation

call to action, 139

destination URL, 142

discounts, 139

display URL, 142

dynamic keyword insertion, 141

extensions, 142

call, 143

location, 143

product, 144147

seller, 150

sitelinks, 147149

social, 149

features and benefits, 139

Google’s editorial guidelines, 133135

components, ...

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