Fulfillment typically means that you are connecting your conversation to a web service. Companies often have web services and APIs to display content on websites in place already. In that case, although the majority of the work (like connecting to databases, security and business rules, etc.) has been done before, you will still need to work on an additional code that takes care of routing (to all your web services), and the conversational ...
10. Creating Fulfillment Webhooks
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