Chapter 8. Making Design Real: The Application Stage

Having determined a creative approach, you now build out your design. The Application stage involves prototyping, testing, analysis, and refinement—followed by production and ongoing iteration.

Applying Your Creative Direction

You’ve reached the final stage of the process, and it’s now that you get to the part that feels like design. Many will think it strange to not start creating their design earlier, but they feel this way because they don’t realize that design isn’t solely about building design assets. Only by addressing research, planning, ideation, and visual styles before the Application stage can you then apply all you’ve learned in conjunction with your plan and creative approach. ...

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