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The Design Method: A Philosophy and Process for Functional Visual Communication
book

The Design Method: A Philosophy and Process for Functional Visual Communication

by Eric Karjaluoto
August 2013
Beginner content levelBeginner
240 pages
6h 17m
English
New Riders
Content preview from The Design Method: A Philosophy and Process for Functional Visual Communication

Chapter 9. Presenting Work to Clients

Now that you understand The Design Method, the challenge of “selling” your ideas comes to the forefront. This activity requires you to establish clear roles, present your plan accurately, and document your approach in a cohesive fashion.

Managing Client Interaction for Success

Some successful design firms create terrible work; conversely, many great designers run studios that hardly break even. The reason? Design studios are businesses. Those who operate them as such are more apt to succeed than those who treat their companies as an extension of self. You can love what you do, create good work, and be profitable, but if you can’t manage client interactions effectively, you’ll most likely fail.

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Publisher Resources

ISBN: 9780133438963Purchase book