11. To Hire Consultants or Build Internally—That Is the Question

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There are many talented product development firms throughout the world, but not all companies know how to integrate outside product development skills with in-house expertise. This chapter discusses how companies can leverage the skills of product developers, both as internal employees and as external consultants. What do they do, how can they do it for you, which firm do you hire, and how do you manage it?

Binghamton, NY. At the monthly meeting with top management, Paul Dinaro was chosen to head the new design initiative the company wanted to develop. The CEO called him in and told ...

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