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The Design Studio Method by Brian K Sullivan

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CHAPTER 15Presenting Your Mockups (or Selling Your Vision to Everyone)

When you finish a design studio, you have just started the first 10% of your project. Your participants are exhausted, but happy with their progress. Paper, markers, tape, rulers, sticky notes, and more are scattered around a cluttered room. Your work, however, isjust beginning. You need to share your vision with everyone:

“Art is making something out of nothing and selling it.”

— Frank Zappa

  • Product Team. These people will build, test, market, sell, and support your vision.
  • Executives. These decision-makers provide you with time, money, and resources.
  • Customers. These people buy, upgrade, upsell, cancel, call support, and more.

In this chapter, you will learn how to interact ...

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