CHAPTER 1Book Overview

The design studio method has been used by art colleges, boutique design companies, consultants, and advertising agencies for decades. In these settings, design professionals or students present their concepts and hear critiques of their work by their peers. In the last few years, Web Designers have started to use the design studio method with stakeholders to help the entire product team to generate and evaluate ideas before any software development begins.

"Creative problem solving is looking at the same thing as everyone else and thinking something different."

— Albert Szent-Gyorgi, Nobel Prize Winner

While most business ...

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