9. Thinking in Pictures: The Photoshop Projects

That which is static and repetitive is boring. That which is dynamic and random is confusing. In between lies art.

John A. Locke

Photoshop serves as fertile ground for graphics automation, providing unparalleled tools for producing photo-realistic images, and containing more automation tools than any of the other applications in Creative Suite. You will also find more free automation agents for Photoshop on the Web.

The Projects

As mentioned earlier, our scenario is that you run a graphic design firm whose client—Star & Fey Seed Co., a gardening retail and nursery business with in-store coffee shops—is betting its future on using customized marketing to connect to and retain customers.

Even though ...

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