Chapter 1
The State of the Designer
Let’s call it how it is: the majority of businesses have yet to recognize design—a proven competitive advantage in today’s marketplace—as a core competency. In turn, without that seat at the table, designers aren’t in a place to influence leadership decisions or positioned (or encouraged) to reach their full potential, causing the discipline of design to idle. Suffice to say, this is hurting both business and design.
As designers, our struggle to be seen as more than tactical resources is real. Very real. But it hasn’t deterred us—in fact, the opposite is true. Determination to prove our worth and that of design has gotten fiercer. However, we can’t continue to try to move the needle individually, in a vacuum. ...
Get The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
