Chapter 3
Master Class: First Principles Thinking
This is where you earn your black belt as a strategic designer. As designers, we understand that working through our personal creative process tends to feel something like “This is a great idea! Hang on, this is impossible. This sucks. I suck! Maybe this could work? This is awesome! But wait…” Rinse and repeat.
Some skepticism isn’t necessarily a bad thing if you apply it productively. From the start to the end of the product vision process, you’ll call upon two fundamental and related concepts to calm your concerns and ensure that you’re formulating a product vision that’s simultaneously effective and groundbreaking.
The first concept, validation, is fairly straightforward:
Validation involves ...
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