3
Sleep in your car
Companies spend eye-watering amounts of money on employee communications, trying ‘to align behaviours with corporate values’, and ‘live the corporate vision’.
But we’re not idiots. Like Soviet propaganda, we instantly discount anything we are told we should think. What we believe is what we see and experience with our own eyes.
So, if you are a leader, and want a message to be believed, don’t lecture your staff. Do something epic that will be remembered. Stories are more powerful than any HR diktat.
Despite having a personal worth estimated at around £15 billion, Ikea founder Ingvar Kamprad is passionate that the culture of frugality is embraced throughout his corporation. So he drives around in an old Volvo, flies economy, ...
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