CHAPTER 3

Identify Strategic Positions

CLARIFYING YOUR firm’s strategy and the strategic capabilities C needed to execute it is a crucial first step in the process of developing a differentiated workforce. The next step in the process is to identify the strategic positions essential for delivering the firm’s strategic capabilities, as well as the specific employee competencies and behaviors needed in these roles. These are the topics to which we turn in this chapter.

The process of identifying “A” positions begins with the development of a clear statement of the firm’s strategic choice (how will we compete?) as well as the firm’s strategic capabilities (what must we do exceptionally well to win?). Once you clarify these two factors, you can ...

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