Book description
How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.
Learn how to:
Assess whether your business idea will work online/digitally
Choose the right business model for your proposition and avoid wasting time
Assess demand, viability and uncover untapped needs and gaps in the market
Build a usable, engaging website and mobile app
Create a buzz using social networking
Drive high quality traffic to your site and convert visitors into paying customers
Use search engine optimization (SEO) and marketing (SEM) tools effectively
Raise finance and protect your business
Build and maintain a strong brand
Recruit and retain a strong team
Sell the business or find a suitable successor.
Reviews for the book:
"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of Moonpig.com
"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)
"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!" Rowan Gormley, Founder and CEO of NakedWines.com
"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub
Table of contents
- Cover
- Endorsements
- Title page
- Copyright page
- Dedication and Acknowledgements
- Foreword
- Introduction: Generation Entrepreneur: Open For Business
-
Part 1: Starting Up Your Own Digital Business
- Step One: The Big Idea – Create and Evolve Your Concept
- Step Two: Choose Your Business Model
-
Step Three: Assess Viability and Create A Customer-Centric Business Plan
- Diligence: The Importance of Planning
- Destination and Direction: Plotting a Clear Path
- Creating a Customer-Centric Plan
- Knowledge Is Power: Gathering Evidence and Understanding
- Testing Times: Get Your Product Out There
- The Right Market
- Research Competition: Uncovering Gaps in the Market and Growth Sectors
- Creating Your Business Plan and Action Plan
- Make It Official: Business, Trademark and Domain Name Registration and Intellectual Property
- Step Four: Fund Your Venture
-
Part 2: Building Your Business
-
Step Five: Build Your Website
- Setting Up Your Website
- 1. Content-Rich to Attract and Retain Website Visitors
- 2. User-Friendly Navigation
- 3. Persuasive, Clickable and Indexable Web Copy to Convert Visitors into Customers
- 4. Aesthetically-Pleasing Design and Well-Managed Development
- 5. Accessible to All
- 6. Reliable and Fast-Loading
- 7. Secure and Customer-Friendly Logistics
- 8. Analytical
- Step Six: Build Your Mobile App And Mobile-Friendly Site
- Step Seven: Build Your Team
- Step Eight: Build Your Brand
-
Step Five: Build Your Website
- Part 3: Running And Growing Your Business
- The Definitive Online Business Success Checklist
- About Cheryl Rickman
- References
- Index
Product information
- Title: The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
- Author(s):
- Release date: May 2012
- Publisher(s): Capstone
- ISBN: 9780857082855
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