Stepping Stones: The Journey of an Idea
Just as there is an entrepreneurial journey, as noted in the Introduction, I believe that ideas go on a journey and evolve through four main stages:
1. The Light-Bulb Moment. The moment that you first spot an opportunity and envisage a solution is often your light-bulb moment. You may experience additional ‘light-bulb’ or ‘eureka’ moments as your idea evolves. Your concept may be very sketchy with the ‘light-bulb’ moment not happening until later down the line, once you’ve had a chance to gather feedback, flesh the idea out, give it definition and build momentum. At this first stage of idea evolution, your idea will be relatively unpolished.
2. Process of Elimination. This step involves committing to ...
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