The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

The Long-Term Vision

Once you have dreamed your dream, discussed, tweaked, defined and refined your idea, you need to create a long-term vision that encapsulates your ultimate end-goal and feeds your strategy, your business plan, and your mission; your very purpose for being in existence.

All successful entrepreneurs have a strong vision, bar none. Richard Moross wanted to create ‘great design for everyone’. Nick Jenkins wanted to create ‘a household brand for the best greeting cards’. The long-term vision for Bill Gates was famously to put ‘a computer on every desk’. The woman who runs the flower shop down my road wants to ‘brighten up people’s lives’.

Exercise

What’s your vision? Encapsulate your vision in one or two sentences here:

I want ...