The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Creating a Customer-Centric Plan

If, as outlined in Step Two, you are thinking of adopting an approach where you attract a vast following of adopters prior to putting in place revenue streams, you absolutely must ensure that you develop innovative products to enrapture your customers by exceeding their expectations, causing them to return frequently and bring their friends. Equally, if you are intending to put revenue streams in place from the outset (which is what the majority of entrepreneurs would advise) you need to create amazing customer-focused products and services in order to gain and sustain the competitive edge.

Attracting customers by creating an expectation-exceeding proposition is known as the mousetrap approach. With it you can ...