The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Knowledge Is Power: Gathering Evidence and Understanding

In order to establish what your customers need, why they need it and how you might fulfil those needs, you first need to establish who your customers are, where they go, what they do and why they buy. You need knowledge, first and foremost.

With limited resources, it is often wise for start-ups to focus first on a single customer segment and being the absolute best you can be at doing what you do specifically for them. In business, if you target everybody, you are likely to attract nobody. If you segment your customers based on age group or other criteria, you can then figure out how best to attract and serve that specific audience group.

Research Your Customers: Uncovering Demand, Uniqueness ...