The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Research Competition: Uncovering Gaps in the Market and Growth Sectors

In order to match your proposition with your customers’ unmet needs, researching your customers is only one part of the market research pie. To source windows of opportunity and gaps in the market you also need to evaluate in detail what your competitors are doing.

Exercise

Analyse the competition so you can differentiate accordingly

Try to uncover:

• Where is the pulse of the industry?______________________________________________________________________________
• Who are the most successful competitors within your market and why are they successful?______________________________________________________________________________
• What exactly does the competition offer? And, ...